Direct Marketing

CDS Global’s direct marketing solutions empower your marketing strategy, allowing you to reach the right customer, increase your revenue and build customer loyalty – all of which give you flexibility and a competitive edge.

Database

Marketing Database: Operate with a single view of your customers. Customer names and transactional and demographic data are housed in a relational database, giving you easy, desktop access to a powerful source for analysis and marketing.

Cooperative Databases: Tap into lucrative markets and drive new revenue. Combine the names on your current lists with those of other CDS Global clients and have the power to segment your lists.

Address Hygiene: Optimize your customer lists with the latest in address hygiene technology, validating and maximizing every name on your list.

List Services: CDS Global manages list rental orders, selection options and reports – allowing you to get the most out of your customer lists.

Data & Campaign Modeling

Your customer communication preferences are changing. Are you keeping up? CDS Global provides the modeling services you need to reach your audience. We help you target and optimize your mailing for acquisition, retention, cross-sell and up-sell opportunities and more.

Resources